Brock Supply's Jerry Brock Hits The Mark
The first time Don Ware met Jerry Brock, Brock was hosting a meeting for auto
recyclers who belonged to his telephone hotline. The impression has stayed with
Ware, some 40 years later.
"At that time, there must have been 250 hotlines out there," said
Ware, a long-time auto recycler, "and all of them copied what Jerry was
doing. He always did everything professionally, and he always did it the right
way."
Those have been two of the cornerstones of Brock's half century in the auto
recycling business, a career that has included owning a recycling facility,
running a hotline and establishing one of the leading auto recycler supply companies
in the country.
"We've always managed to be at the right place at the right time,"
said Brock. "I think that's because I've been a dismantler all my life,
and I've been able to keep track of what people wanted."
Today, Brock is best known as founder and president of Brock
Supply Co., whose 35 employees and 50,000-square-foot warehouse are responsible
for shipping 75,000 packages a year. There are few auto recyclers in the country,
said Ware, that don't use a Brock Supply item, whether yellow markers or engine
stands.
But that's far from Brock's only contribution to the industry. He is a second-generation
recycler whose roots date to the early 1950s, when he worked for his family
before starting his own business in 1963. Also part of his legacy is the B &
B hotline, which he ran for almost 25 years.
"Jerry, from the time I met him when he was just getting started as a
recycler to today, if he told you something, you could put it in the bank,"
said Herb Lieberman, the recent past president of ARA
and a recycler for more than 40 years.
Brock's supply business evolved from his own auto recycling. Brock had found
that other facilities needed items - like the markers - that he had found on
his own. One thing led to another, he said, and soon he was selling supplies
as well as parts. It wasn't much of a leap of faith to sell the recycling facility
and open Brock Supply in 1983.
"The response to what little we had was so good that we kept expanding.
The whole thing was pretty exciting. My only regret was that we didn't ramp
up faster," said Brock.
Today, Brock Supply has outgrown those simple beginnings. Instead of mimeographed
sheets, there are sales territories and a full color catalogue. There's a state-of-the-art
system that guarantees same-day shipping, and a developer on retainer who spends
six days a month working on upgrades.
"I don't know if I'm qualified to answer about what's going to come next
in the industry, but I do know this," said Brock. "No matter what
the technology, you're still going to have to take the car apart the same way."
And that means someone will still need a yellow marker from Brock Supply.